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Hip-Hop to Bump on MTV Arabia

Oct 11th, 2007 by ashwin

Mutter as they might, the mullahs in the Middle East are going to have to watch globalization take another bite into the culture-cake they’re trying to bake. According to Business Week, Viacom is expanding. To their constituents.

In a month, the new MTV Arabia will broadcast across the oil-fed region, bringing Snoop and shoop and maybe even Ol’ Dirty Bastard to Saudia Arabia and surrounding nations. Nickelodeon won’t be far off. They’ll broadcast fully in Arabic, beam through satellites, and host shows with bling. Lots of bling. Because, well, the kids of black gold need gold gold too.

And Viacom’s happy to flash it for them…

Business Week - The Arab World Wants Its MTV

By Ashwin Sodhi, Thu Oct 11, 14 comment

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